![]() Visit the gaming platforms’ and Speedhunters’ websites ( here and here) to get the latest updates on this collaboration. Some great friendships have been forged along the way too, which is what car life is all about.’ĪWGE, Rocky’s creative consultancy, led the branding for the ‘Need For Speed Unbound’ project. Every panel is altered, all four arches are tubbed and there’s some wonderful, old-school craftsmanship in it. It’s a fully functional, driving, larger-than-life character. One of its members, Ryan Stewart, took to Instagram a few days ago, explaining the process of customization for the rapper’s ride: ‘We’ve kept super quiet about this project, but now we can show you the result. Involved as well in A$AP Rocky’s Mercedes-Benz 190E collaboration is the international car culture collective Speedhunters. Stay up to date with the ‘need for speed unbound’ collab The front, meanwhile, sports a gold grille, headlights with X-shaped tape, and underlights emitting a sci-fi-like green glow.Īll images © Mark Riccioni (unless stated otherwise) Last October, the online racing franchise released a simulation of the vehicle’s digital replica to build anticipation among the gaming community.įirst-look images reveal a mid-split, black-and-white coating with a slogan etched on each side: ‘Alway$ $trive and Pro$per’ and ‘If Not Now Then When’. The American Rapper customized the iconic car model for the upcoming ‘Need For Speed Unbound’ game, launching officially on November 29, 2022. A first look at A$AP Rocky’s real-life Mercedes-Benz 190EĪfter months of a hushed collaboration, pictures of A$AP Rocky’s real-life Mercedes-Benz 190E were finally unveiled. This story was originally published on British GQ with the headline “ Start your engines! A$AP Rocky has collaborated with Mercedes-Benz. Notably, Mercedes also took late Louis Vuitton and Off-White designer Virgil Abloh for a spin in its passenger seat and allowed him to create a few one-off designs, including a track-ready G-Wagen in 2020 and the Project MAYBACH off-roader concept that showed late last year.Īs yet we have no release date on the merch, but as Rocky said, the garb will be out “A$AP.” Not only is it a major sponsor of fashion weeks the world over, it partnered with Heron Preston in 2021 to reuse its airbags to create one-of-a-kind jackets and trousers. Meanwhile, Mercedes has been steadily increasing its standing in the fashion world in recent years. In the music video for 2018's “Gunz N Butter”, Rocky was filmed with a string of vintage Mercs, including an SLC C107 Benz from the late 80's and an S-Class W116. Rocky hooked up with Mercedes in 2017 and starred in the German car giant's campaign, which promoted the Mercedes CLA Coupe. We should've seen the apparel collaboration coming. It's probably safe to assume that the moto-inspired, "AWGE"-stamped shell trousers worn with the jacket are also part of the collaboration. Rocky's post yesterday confirmed a single product-a satsuma-hued nylon bomber jacket, which comes emblazoned with the iconic Mercedes Three-Pointed Star logo and AWGE's name on the back. Rocky's collective AWGE includes Playboi Carti and Smooky Margielaa, as well as his fellow A$AP Mob members A$AP Nast and A$AP Ferg. Read GQ's interview with Rocky on his AWGE x Mercedes-Benz collection In an Instagram video captioned “HISTORY IN DA MAKING□MERCEDES BENZ X AWGE DROPING A$AP!!!”, Rocky gives us a glimpse of what's to come. Yesterday Rocky took to Instagram to announce that he has secretly been working on a collaborative collection with Mercedes-Benz. While we thought maybe he'd just invested in a new Mercedes-Benz EQC 400 and wanted some leather gear to match, there was more to the fit than met the eye. ![]() The “Fashion Killa” rapper was dressed in a leather bomber jacket and matching trousers, both of which came with debossed Mercedes-Benz signature branding. While most people had their eyes were on Ri Ri's latest pregnancy fit (a skin-tight Off-White PVC dress), it was Rocky's own look that piqued our interest. Earlier this year Rihanna and A$AP Rocky attended the Off-White show during Paris Fashion Week.
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